Column
Review article
Author
Keywords
Abstract
The media-effect research has developed many models of research which express different relations between the media, the message, and the recipients. After defi ning some basic terms (e.g. media, mass media, media-effect), the work analyses particular types of models (such as the traditional model, the gratifi cation model, the interactive model, the consequential model, the model based on the media-socialization).
Pages
7-15
Belongs to the journal
