At the phenomenological level, this paper examines the relationship between the media and collective memory in a networked society. The aim is to trace, in a temporal context, the unfolding historical transformations that signal the emergence of a new world. The perception of time shows a new and unfamiliar world marked by contours and shifts that are only beginning to be discerned. This emergent world requires new forms of knowledge and is governed by new rules, both of which are reflected in changing individual attitudes toward temporality. The sociology of time indicates changes in attitudes towards time, including changes in how the past is understood. By exploring modern social and cultural forms and the conceptual apparatus through which we acquire knowledge about these forms, sociology reflects on the importance of memory. Memory contributes to the ability to understand and attribute meaning to phenomena and circumstances, thereby situating collective memory as one of the areas of sociological research. In the introduction, it will be argued that after the emergence of new communication media and altered social relations to the past, collective memory leads to the transfer of memories in late modernity. After analysing several key characteristics of social relations between media and collective memory in late modernity, the paper will demonstrate how late modernity creates new challenges for collective memory. Finally, the conclusion will assess the extent to which media reshape the terms through which collective memory is conceptualized and its role understood in late modernity.
